The folks at Dish and Spoon certainly know how to cook up a storm! We can all learn a thing or two from their exceptional practices.

Dish and Spoon came to us last year with the idea of supplying dinners for families who would rather spend time together instead of preparing meals. While we were able to successfully launch the website – their base platform for communication and ordering – this was only the entrée. What has followed since has been the real driver of their business gaining such great momentum.

 

The secret ingredient

Kate is happily signed up to their service and has experienced first hand their dedication to the customers:

“After placing my first order with Dish and Spoon I was pleasantly surprised by their willingness to ask questions and appropriately adjust their services to suit me. They personally delivered my dinners and exceeded my expectations by including a sweet hand written note, some beautiful flowers and a block of chocolate.”

“What surprised me even more was that this wasn’t only a first time deal – these guys go above and beyond EVERY week to make their customers feel valued and loved. Everything from the personal deliveries to the texts and blog posts keeping me informed of where they’re at.”

 

 

How can you apply similar practices to your business?

1. Customer focus

What do your customers really want? Have you asked them lately?

Base your services around the needs of your customers and don’t be afraid to make necessary adjustments when needs change.

 

 

2. Constant and personalised communication

Do you keep in touch with your customers on a regular basis?

• Personalised email or text message
• Social media interaction
• Phone call
• Face to face meeting

These don’t have to be hard, something as simple as sending out some segmented or automated emails can save you time in addressing each customer individually. Or have some fun and get creative for something more memorable.

 

3. Exceed expectations

The gift of giving, what a beautiful thing! I don’t mean giving away so much that you’ll no longer profit, small touches can make a big difference. What can you do for your customers to make their smile just a bit bigger?