Today, most users will interact with your brand for the first time on their phones. Whether they’ve clicked through from social media, searched for your services on Google, or tapped a link in a friend’s message; your mobile site is often your first impression. If it’s clunky, slow, or hard to use, you might be […]
There has been absolutely massive breakthroughs in AI technologies over the past few years with technology such as smart home assistants, facial recognition, self-driving vehicles and chatbots now staples. Here at SWiM, we’ve been intrigued by the potential of AI to revolutionise the way we work, particularly in enhancing user experiences and driving conversions for […]
If you’re signed up to our maintenance program, please note that WordPress is undergoing a major version upgrade in mid-April, so we’ll be holding over our maintenance works until this version and subsequent bug fixes are released. This is to avoid anticipated version bugs and minimise downtime on your website. In the meantime, you may […]
If you haven’t heard, Google has implemented AI into their search engine, with their new module AI Overviews, or AIO. This module is a new section of the search results page that features answers and suggestions generated by the model to help streamline your search journey. AIO first rolled out in the US in May […]
The National Institute of Standards and Technology (NIST) has proposed new password guidelines to ensure stronger cyber security. The new rules outline technical requirements as well as recommended best practices to ensure correct password management and authentication. NIST no longer recommends using a mix of different character types or regularly changing passwords. The new guidelines […]