Often people send out email campaigns and not realise that their newsletters can get trapped in the recipient’s junk folder. There is something called “spam filter”, which aid email clients (Outlook, Entourage, Mail etc.) to block out harmful and unwanted junk mail. You can see it as another level of security for email users. There […]
Video have always been a powerful and efficient tool of visual communication. Television advertisements have been around for a long time, but now video broadcasting have been taken online via the popular social networking tool YouTube. Why do video work so well? In the marketing perspective, video is able to deliver a direct and clear […]
The team at SWiM celebrated Christmas last Thursday with a barbie, beers & bowls at the Murrumbeena Park Lawn Bowls Club. Have a happy xmas everyone!
The entire SWiM team were treated to awesome surprise kayaking experience on the 23rd of September.
Second TVC created for Opera in the Market, which is 30 seconds long. Event organised by St Vincent’s Hospital Foundation.
In 1492, Christopher Columbus sailed the ocean blue, didn’t fall off the edge of the earth and returned with enough prospects to do it again another three times. The project was funded by a combination of public and private funds. Whatever may have been its goals, there is little doubt that it earned a “commercial […]
Large Internet companies spend millions on consultants and technology trying to get their sites to rank among the highest results on Google. Everyone else has to rely on the poor man’s search-engine optimization: the link exchange. The thinking behind link exchanging is that Google will record links as a vote of confidence for sites. If […]
A new feature among big etailers provides yet another way for their customers to shop online, and the trend is catching on: shopping by smartphone. It’s a growth market, and a potentially lucrative one. Take Amazon.com (NASDAQ: AMZN), for instance. “In the last twelve months, customers around the world have ordered more than $1 billion […]
Businesses are being targeted by increasingly sophisticated cyber attacks and they cannot defend themselves by using simple anti-virus software then forgetting about the problem, an online security expert at McAfee warns. McAfee vice president of threat intelligence Dmitri Alperovitch says businesses can no longer afford to ignore cyber threats. He says criminal activity online is […]
Microsoft today released a lean, muscular new Internet Explorer crafted to spotlight slick websites and beat back competition from Firefox and Google in the web browser arena. “The browser is the stage and the websites are the stars of the show,” corporate vice president of Internet Explorer Dean Hachamovitch told AFP. “Microsoft has over a […]
IN today’s business environment a strong online brand presence isn’t a ‘nice to have’, it’s a must have. If your new and potential customers can’t find you on the web, it’s almost certain you’re losing business. If you’re just starting out developing an online presence the very first thing you need is a website. It […]
Google this week released its Instant Search feature, which displays live search results as soon as you begin typing. By providing results before a query is complete and removing the need to hit the “enter” key, Google claims users will save two to five seconds per search. Are we too impatient to wait a matter […]
Client: St Vincent’s Hospital Foundation This brief required SWiM to produce a 30 second TVC to promote ticket sales for