Video have always been a powerful and efficient tool of visual communication. Television advertisements have been around for a long time, but now video broadcasting have been taken online via the popular social networking tool YouTube.

Why do video work so well? In the marketing perspective, video is able to deliver a direct and clear message to a broad audience. A visually appealing video is an excellent way to present a product, service or brand. Hence, professional videos are becoming increasingly popular in web design today.

The common way of incorporating video to your website is by adding it as content, alongside with the text and images. Improvement of web technologies have now made it possible to use video in the background of your website. Here are some examples of the type of industries that have used it well:

JEWELERY – Bulgari

BEVERAGE – Russian Standard Vodka

This sort of dynamic technique generally works well with promotional campaigns, with emphasis placed on a particular product.