Category: Business

Is Your Password Security up to Date? See the New Requirements from NIST

The National Institute of Standards and Technology (NIST) has proposed new password guidelines to ensure stronger cyber security. The new rules outline technical requirements as well as recommended best practices to ensure correct password management and authentication. NIST no longer recommends using a mix of different character types or regularly changing passwords. The new guidelines […]

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Enhancing Website Security: SWiM’s Proactive Approach to Protecting You Online

Over the past few years there has been an increase in cyber-attacks and data security breaches – a concerning trend that seems set to continue. Close to home, companies like Medibank and Optus have suffered significant attacks, amplifying the need for online security measures. However, the vulnerability to these attacks extends beyond just large companies […]

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Get the Domain You’ve Always Wanted! Your chance to register your dream domain which was previously taken is now here. Web addresses that were reserved as a .com.au or .net.au now may be available as .au!Direct .au direct registrations will open to all on the 4th of October! Become more memorable to customers by securingwww.YOURDREAMDOMAIN.au Order […]

Prepare for the future with Google Analytics 4!  Now’s The Time! Google Universal Analytics is a thing of the past! Google plans to close their current standard analytics tool on July 1, 2023. So, we all need to move our website analytics over to GA4 or lose our legacy analytics data. Google’s analytics were innovative in their generation of desktop website performance measurement and in discovering the benefits of cookies. Google Analytics 4 has some […]

New privacy laws – will your business be breaking them?

If your company requests or stores customer information internally or on the web, these new Mandatory Data Breach Notification Laws could apply to you! Our trusted advisors at Cooper Mills Lawyers have prepared this summary to help us all out…   The federal data breach notification law comes into force on 22 February 2018. The […]

The recipe for one successful startup business

The folks at Dish and Spoon certainly know how to cook up a storm! We can all learn a thing or two from their exceptional practices. Dish and Spoon came to us last year with the idea of supplying dinners for families who would rather spend time together instead of preparing meals. While we were […]

10 ways to spot spam

With so many emails entering our in-boxes how do we know which are legitimate and which should be deleted? Scammers are becoming better at disguising themselves and we all need to carry some degree of scepticism in spotting these emails. Sharpen your spam detection skills with these 10 ways to spot spam.   1. Do […]

The law of diminishing returns (done is better than perfect)

We know the struggle of businesses wanting to only show their best. The website is almost done but there’s that one last thing you want to include. In the world of web there will always be something that’s almost-there-but-could-be-better. How do you know when a project is ready? Remember: a website is a living document. […]

Training tips for your Social Media marathon

Running the Melbourne Marathon serves as a yearly reminder of what hard work and perseverance can do for your Social Media campaign. Yes, you read correctly. Your Social Media campaign is the digital marketing equivalent of maintaining your running pace over a long distance with the finish line always seeming out of reach. You’ll fight […]

SWiM Communications recognised by the City of Melbourne!

SWiM Communications has received a Lord Mayor’s Commendation within the city of Melbourne; the first Digital Agency to do so. A proud moment in SWiM’s 20-year history. The Hon. Robert Doyle described small business as the backbone of Melbourne’s economy. They make Melbourne the world’s Most Livable City. Thank you to all our clients, staff […]

Win FREE blog writing for your website!

SWiM is proud to have been involved in the launch of Shuttle Rocket, a brand new budget web writing service suited to small businesses. To celebrate, we’ve teamed up with its savvy copywriters to giveaway a Blog Builder package of 5 blog articles, valued at $599. To win, all you need to do is email […]

7 Ways To Energise Your Website

1.Whendid you last add a “news” article? If your last blog entry or product update is over a month old, chances are your website may look out of date to a prospective client who visits it. Consider connecting your blog to social media like Twitter, Instagram or FaceBook for easy frequent updates. 2.Have you reviewed […]

SWiM Christmas Closure

Please note that SWiM Communications will be closing for the holiday period on: Tuesday 23rd Dec 2013 – Monday 12th Jan 2015 Holiday Contact Info For email configuration or troubleshooting information, please visit our website. Or for video instructions, please visit our YouTube Channel. Strictly in case of extreme emergency or website outage enquiries: Please […]

Finishing Off 2014

We are the first .au domain reseller to be officially accredited by AUDA and issued with a reseller number, meaning that SWiM will now appear in the Whois domain results!

5 Tips For Your Business Over The Christmas Period

Communicate your Christmas/New Year hours to clients Back up or upgrade your IT Don’t forget to turn on email auto-responders and change your answer phone messages Remember office security – Homes aren’t the only places that get broken into over the Christmas period Start 2015 one step ahead and set you goals for the new […]

Domain Renewals: Don’t get scammed!

If you have received any letters asking you to renew or purchase any domains, make sure you look out for signs of being scammed. Usually these will come from a generically named company that you would not know of, nor be addressed to a name of an actual person either. Take note of the similarities […]

What is the current state of your business social media?

We often hear our customers tell us that they feel under resourced to keep their social media up to date. We can take that pain away. We can create, manage, post and schedule all your posts for you and act as a watch guard for your brand. Come in for a coffee and a chat […]

Featured Work – Living Doll eCommerce for Desktop & mobile.

We worked with living doll to facilitate a multi platform shopping experience to cater to the target market and their shopping patterns. The mobile interface allows customers to easily browse and ship within the smaller real-estate of their phone. No frustration from zooming and scrolling here. Check out their site. How could mobile eCommerce benefit […]

Think Xmas

We are nearly half way through September and Christmas will be upon us before we know it. With roughly 3 months trading left in 2013 have you started thinking about Christmas preparation and 2014? If you’d like to catch up to discuss Pre-Xmas sales or new year campaigns – reach out!

Who Wants a Gold iPhone?

What do you all think about Apple’s announcement yesterday? Does the iPhone 5C appeal to you? Perhaps the new iPhone 5S with it’s new built in fingerprint identifier sensor is your preference? Either way, the new generation of smart phones is cementing our reliance on these little devices. Which brings up to a truly first […]

New Ways to Attract Facebook Fans

Facebook has recently announced changes to the rules and regulations around Facebook competitions. Facebook has removed the requirement that promotions on Facebook only be administrated through apps. Promotions can now also be administrated through Page Timelines. Pages can now collect entries by having users post on the timeline, like a page post & private message […]

You Don’t Have To Be Crazy!

We have become aware that Crazy Domains is under investigation by the industry regulator. We are concerned there will be troubled times ahead and we strongly recommend that anyone currently using Crazy Domains should reconsider their registrar. If you would like help selecting a new registrar please contact us for advice. For further information on […]