Category: News, Thoughts & Ideas

Day 5 – Mon 18/11 Let the Show Begin!

Official opening ceremony address. This got quite build up yesterday. Our orientation lead compared listening to ICANN CEO, Fadi Chehade, to listening to Steve Jobs. He certainly has the onstage strut. Next off to a brief on the new Global Top Level Domains; .shop, .club etc. 1930 applications at $US185,000 each. Round 3 for Monday, […]

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Day 4 – Sun 17/11 ICANN for Beginners

Walk to the Sheraton on a bright sunny day. Get the feel of the venue and into the newcomers session. Howdy Paul Szyndler! On with the headset for the English translation. Whoa! What’s that I just saw? 90 minutes in, and someone has sniffed my laptop via Bluetooth and enabled screen sharing. Lucky I saw […]

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Day 3 – Sat 16/11 Buenos Aires 101: Hello San Telmo

Wake very late morning, trashed by travel & jet lag. Skip breakfast, it’s lunch time anyway. 30 minute walk to San Telmo. Wow. I love this place. Antiques, artesenas (handicrafts), trash and treasure. More “lomito” steak for lunch. Back to the hotel – time for further review & research of ICANN48. Early evening off to […]

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Day 2 – Fri 15/11 First Meet & First Meat.

Yup, you get two Fridays when you double back over the IDL – you may as well start getting used to acronyms. They happen in bulk in this landscape. Arrive BA, meet Don Hollander, a polyglot Kiwi from the US and many other places. Share a cab from the airport, thus defeating the touts. Settle […]

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Day 1 – Fri 15/11 Destination, Yes, ICANN!

Over 17 hours of flying time + airport time from Melbourne to BA via Auckland & Santiago. Plus a 3 hour flight delay in Santiago. Comic relief provided at Santiago transit terminal in the form of a disgruntled transit passenger throwing a classical Hispanic tantrum. Absolutely no toys left in the cot. Additional comic relief […]

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Where’s Joe?

So just where am I? Why have I gone to Buenos Aires? Let me rewind a bit. Many years ago I went to register my first domain: www.swim.com.au I was told I couldn’t have it as it was a “dictionary word”. That was an early auDA rule. But that’s the name of my business? After […]

6 weeks until Christmas

Do you have a tech friend that is hard to buy for? This will be on our list to give all our tech friends this year and they will thank us for it later! What better for Xmas than something that lets you eat more turkey then work it off later!? Find out more here.

What is the current state of your business social media?

We often hear our customers tell us that they feel under resourced to keep their social media up to date. We can take that pain away. We can create, manage, post and schedule all your posts for you and act as a watch guard for your brand. Come in for a coffee and a chat […]

Something we love about the Apple iPhone 5c

Apple’s answer to a budget phone – the 5c has not been warmly received but this app development company have found the light at the end of the tunnel and have produced something we actually like! Flipcase can work on the iPhone 5 and 5S but has been designed specifically with the 5c and case […]

Featured Work – Living Doll eCommerce for Desktop & mobile.

We worked with living doll to facilitate a multi platform shopping experience to cater to the target market and their shopping patterns. The mobile interface allows customers to easily browse and ship within the smaller real-estate of their phone. No frustration from zooming and scrolling here. Check out their site. How could mobile eCommerce benefit […]

iOS7 Tips

We’ve all had two weeks with Apple’s new operating system to test it out. Here at the SWiM office we love the new camera filters but are not so keen on the new calendar layout or the speed at which is sucks battery power. What have been your first impressions of iOS7? Yay or Nay?  […]

SAMRF 2013 Ball EDM

We have recently completed sending out a series of EDMs for the 2013 Susan Alberti Medical Research Foundation Charity Ball. The ball was an amazing success and all the funds raised will benefit the St Vincent’s Institute of Medical Research and the Walter and Eliza Hall Institute of Medical Research. Click here to see more […]

Think Xmas

We are nearly half way through September and Christmas will be upon us before we know it. With roughly 3 months trading left in 2013 have you started thinking about Christmas preparation and 2014? If you’d like to catch up to discuss Pre-Xmas sales or new year campaigns – reach out!

Who Wants a Gold iPhone?

What do you all think about Apple’s announcement yesterday? Does the iPhone 5C appeal to you? Perhaps the new iPhone 5S with it’s new built in fingerprint identifier sensor is your preference? Either way, the new generation of smart phones is cementing our reliance on these little devices. Which brings up to a truly first […]

New Ways to Attract Facebook Fans

Facebook has recently announced changes to the rules and regulations around Facebook competitions. Facebook has removed the requirement that promotions on Facebook only be administrated through apps. Promotions can now also be administrated through Page Timelines. Pages can now collect entries by having users post on the timeline, like a page post & private message […]

Want To Know Who Won The Election?

Members of the Australian Web Industry Association have elected SWiM’s Director, Joe Manariti, to be Vice Chairman for a third successive term. Joe hopes to continue advancing the professionalism of our industry. Feel free to contact Joe if you’d like to learn more about AWIA or its Widelines code of practice.

You Don’t Have To Be Crazy!

We have become aware that Crazy Domains is under investigation by the industry regulator. We are concerned there will be troubled times ahead and we strongly recommend that anyone currently using Crazy Domains should reconsider their registrar. If you would like help selecting a new registrar please contact us for advice. For further information on […]

Category Killer Domains Available

Premium domains are coming onto the market. Fairfax is liquidating their online assets, this includes premium domains that have been held by Fairfax group for many years. SWiM has recently helped clients obtain domains such as www.workerscompensation.com.au and www.panelbeater.com.au. Domains like this are category killers that give a huge advantage in terms of general marketing […]

PhysioHealth – Not Just Digital

SWiM has recently re-branded PhysioHealth. We have taken this brand evolution and applied it to a new look Website, a Mobile Site, Electronic Direct Mail, Social Media, Signage and Outdoor Event Collateral. The results are fantastic and the feedback PhysioHealth are receiving is amazing! Smiling Physios all around. Check out the work – in particular […]

Welcome Josh!

Welcome to SWiM Joshua. Josh has joined the SWiM studio as a multimedia developer. Josh is fitting right into the team and watch this space for an article on Josh’s life size Iron Man suit that he created from scratch!