Category: News, Thoughts & Ideas

Online TV already exists. Will it thrash Traditional TV?

What if you could watch your favourite American TV series at the moment it broadcasts in the U.S. Or watch your favourite tennis player smashing through to the finals at Wimbledon Open. Imagine if you could watch anything, at anytime, in your home, on your couch, on your big high definition plasma screen? Many TVs […]

SWiM’s YouTube Channel gets over 4000 views.

A couple of months ago SWiM recorded a few tutorial videos, to assist people in setting up their email accounts on a variety of email clients. Since then we have currently over four and a half thousand views on our YouTube channel. YouTube Analytics shows that in the last 30 days we have accumulated 573 […]

What is F.O.G?

If your dog bit you, what would you do? What if it kept biting you? What if it bit your child? What do you do when a trusted partner starts to breach that trust? What if that trusted partner is the one who brings in all the work for your company, that you’ve built your […]

Apple iPhone 4s Review

So I finally got my hands on the new iPhone 4s! Being a multimedia designer, and working on an iMac all day long, it comes as a surprise that I was never a follower of the Apple empire of products. I was quite content with my old Blackberry smartphone. Up until last Friday, I was probably one of the very last designers out there who hadn’t yet migrated over to the iPhone!

So anyway, I thought it’d be a good idea to answer some of the things people have been asking me…

Master Builders Association of Victoria TVC Ad 1 – ‘Is Anybody Listening?’ Campaign

With housing affordability becoming an important issue for Victorians, SWiM Communications created a marketing campaign for the Master Builders Association

Master Builders Association of Victoria TVC Ad 2 – ‘Is Anybody Listening?’ Campaign

With housing affordability becoming an important issue for Victorians, SWiM Communications created a marketing campaign for the Master Builders Association

New Financial Year, New Address, New Image! Enough Already?

SWiM have recently relocated to a funkier and better office! We have a history of doing a little bit of rebranding every time we’ve shifted locations. This time is no different, we took the opportunity in bringing you a fresh, new and funkier look! To celebrate the shift, we are offering 2 special YouTube deals. […]

Facebook Drives Traffic To Websites

A study has proved that Facebook is one of the top 3 referral sources to the world’s most popular news websites. Google is still the leading traffic source, but there is no doubt Facebook is crawling up. This study shows the impact of sharing information through social networks such as Facebook. Facebook users are believed […]

How effectively are you managing your time?

Do you feel there is just not enough time in a day to go through the list of things you have to do? Are you constantly being interrupted by other unexpected things? This article identifies 10 common time management mistakes, which contributes to how productive your day can be. Have a read for tips and […]

The Power of Inbound Links

Does anybody actually read chat rooms? The answer is a resounding “yes”. Recently, our client Hooker Cockram received a spike in their Google Analytics Report. The report shows that they have accumulated almost 18,000 visitors in one day. Where did they come from? All of the visitors who visited the Hooker Cockram website that day […]

When is a domain registration not a domain registration?

Answer: When it’s a scam. Seen one of these? That’s what a domain scam looks like. Huh? You see, we own swimcommunications.com.au. Have a look – it’s a sample e-Commerce store. The above notice is imitating a renewal for that domain. But it’s actually selling me a new .com version and sweetening an inflated price […]

Handy Online Tools

SWiM have come across some handy online tools, and we’d like to share them! We often have times when our clients need to send us files that are too big for an email attachment. Other times, our clients struggle to find out which browser version they are using. It is all made easy now (for […]

Why Can’t I Find The Phone Books?

The answer may be that you canceled them. In fact, Sensis is offering us the opportunity to do exactly that. What ever the reason: saving trees, not wanting to store them, because you use the web or because now that you have a flat screen monitor you don’t need phone books to sit the old […]

Trend of Online Shoppers

Online shopping have been around for a while now, and some online stores even out-do retail stores. Now there is a new trend amongst online shoppers – shopping on the mobile. A recent survey shows that 47% of users are now accessing the internet on their mobiles. The percentage of people following brands on social […]

Google Gets Serious About Duplicate Content

We often advise our clients to provide quality, relevant and in depth content about their products or services. We also stress the importance of not having duplicate content, or copying content from competitor’s website. SWiM acknowledges the fact that Google doesn’t like content being copied over and over. Google likes original and relevant content because […]