If you haven’t heard, Google has implemented AI into their search engine, with their new module AI Overviews, or AIO. This module is a new section of the search results page that features answers and suggestions generated by the model to help streamline your search journey. AIO first rolled out in the US in May […]
Most of you would be aware of the impacts that the major social media corporations have on individuals’ algorithms and overall content viewing but over the years it has become evident that they are not the only ones regulating the content which you consume. The Australian Federal Government passed a new Online Safety Act last […]
Voice is a rapidly growing search method with some predicting that “50% of all searches will be voice searches by 2020” – ComScore. “40% of adults now use voice search once per day” #locationworld @Steve074 — Stephen Kenwright (@stekenwright) November 3, 2016 When and why do people use voice search? Voice can be […]
Running the Melbourne Marathon serves as a yearly reminder of what hard work and perseverance can do for your Social Media campaign. Yes, you read correctly. Your Social Media campaign is the digital marketing equivalent of maintaining your running pace over a long distance with the finish line always seeming out of reach. You’ll fight […]
1.Whendid you last add a “news” article? If your last blog entry or product update is over a month old, chances are your website may look out of date to a prospective client who visits it. Consider connecting your blog to social media like Twitter, Instagram or FaceBook for easy frequent updates. 2.Have you reviewed […]
We’ve helped your business think BIG, now it’s time to think small! A huge shift in the world of internet search is coming and if you’re not prepared, it could affect your business significantly. As of April 21 2015, Google will implement a new search algorithm change that will penalize web sites, within its mobile […]
We often hear our customers tell us that they feel under resourced to keep their social media up to date. We can take that pain away. We can create, manage, post and schedule all your posts for you and act as a watch guard for your brand. Come in for a coffee and a chat […]
Like us on Facebook, Find the Bond photo on our wall and tell us your favourite bond moment and go in the draw to win a ticket to SWiM’s opening day showing of the new James Bond Designing 007 Exhibition at Melbourne Museum. You’ll get so close to the Aston Martin it will feel like […]
Facebook has recently announced changes to the rules and regulations around Facebook competitions. Facebook has removed the requirement that promotions on Facebook only be administrated through apps. Promotions can now also be administrated through Page Timelines. Pages can now collect entries by having users post on the timeline, like a page post & private message […]
Premium domains are coming onto the market. Fairfax is liquidating their online assets, this includes premium domains that have been held by Fairfax group for many years. SWiM has recently helped clients obtain domains such as www.workerscompensation.com.au and www.panelbeater.com.au. Domains like this are category killers that give a huge advantage in terms of general marketing […]
SWiM has recently re-branded PhysioHealth. We have taken this brand evolution and applied it to a new look Website, a Mobile Site, Electronic Direct Mail, Social Media, Signage and Outdoor Event Collateral. The results are fantastic and the feedback PhysioHealth are receiving is amazing! Smiling Physios all around. Check out the work – in particular […]
A few of our Youtube favourites from 2012… Children of the Future Amazing Go Pro Footage Cat lols at its best – Toyota Corolla NZ Nocturnal Migration We can’t help ourselves! – Dumb Ways to Die Unbelievable dance moves man (Mike in the studio thinks he can do better – We would pay to see […]
The new Myspace video in the previous post had us questioning whether or not Facebook can hold their title of Social Media King. Facebook has trumped this question, the latest stats show that Facebook has clocked 1 billion active monthly users, that’s over 1/7th of the world’s population. Here is the first video campaign produced […]
Does your company have a corporate blog/newsfeed? There are over 2 million blog posts created each day. We know that Google loves new content on websites, your customers love it too. Blogs are no longer a tool for the musicians and fashionistas of the world. Blogs are the perfect way to broadcast your message to […]
Is your business ready to market to the next generation? Have a look at what one UK agency thinks is coming. Talk to us about how to take this younger generation on!
Getting the Most out of LinkedIn • Set up editing • Add a photo! • Get a clean public profile address • Use your address – email signature, business cards, website • Aim for 100% profile completion – more info is more professional • Give recommendations and ask for some too! • List your skills […]
Is your website optimised for mobile? We hope so, of the world’s 4 billion mobile phones, 1.08 billion are smartphones with a staggering half of all local searches in Australia being conducted via mobile devices. Follow this link and see how your website looks when viewed on a mobile device. Until the end of June we […]
Don’t leave your custom business page looking bare! Take advantage of Facebook’s new “timeline” layout for business pages and have your current designed page transformed into the new dimensions and show off your brand with a stunning cover photo. Confirm before March 31st and obtain the discounted rate of $360+GST (Regular price $580+GST) you can get your […]
Actually, it won’t. But it will seem that way. Facebook is actually about to give us more visual real estate than ever before to promote our business and services. Great news. It means we have to slightly modify corporate Facebook pages to take advantage of the new layout. It looks a lot like the new […]
What if you could watch your favourite American TV series at the moment it broadcasts in the U.S. Or watch your favourite tennis player smashing through to the finals at Wimbledon Open. Imagine if you could watch anything, at anytime, in your home, on your couch, on your big high definition plasma screen? Many TVs […]
A couple of months ago SWiM recorded a few tutorial videos, to assist people in setting up their email accounts on a variety of email clients. Since then we have currently over four and a half thousand views on our YouTube channel. YouTube Analytics shows that in the last 30 days we have accumulated 573 […]
Ever wondered how Google came about in becoming the world’s best search engine? The team from Google have shared with us a short video, which covers the history and the evolution of search. The video highlights some very important milestones, as well as what will be coming next.
A study has proved that Facebook is one of the top 3 referral sources to the world’s most popular news websites. Google is still the leading traffic source, but there is no doubt Facebook is crawling up. This study shows the impact of sharing information through social networks such as Facebook. Facebook users are believed […]
Online shopping have been around for a while now, and some online stores even out-do retail stores. Now there is a new trend amongst online shoppers – shopping on the mobile. A recent survey shows that 47% of users are now accessing the internet on their mobiles. The percentage of people following brands on social […]
We often advise our clients to provide quality, relevant and in depth content about their products or services. We also stress the importance of not having duplicate content, or copying content from competitor’s website. SWiM acknowledges the fact that Google doesn’t like content being copied over and over. Google likes original and relevant content because […]