We often advise our clients to provide quality, relevant and in depth content about their products or services. We also stress the importance of not having duplicate content, or copying content from competitor’s website. SWiM acknowledges the fact that Google doesn’t like content being copied over and over. Google likes original and relevant content because […]
Recently I have read an article about the dark side of social media. The article talks about a woman’s email account being hacked by an unknown person, who threatened and eventually posted nude photos of her using her Facebook account. The nude photos inevitably were seen by her many friends, colleagues and families via Facebook. […]
Large Internet companies spend millions on consultants and technology trying to get their sites to rank among the highest results on Google. Everyone else has to rely on the poor man’s search-engine optimization: the link exchange. The thinking behind link exchanging is that Google will record links as a vote of confidence for sites. If […]