Most of you would be aware of the impacts that the major social media corporations have on individuals’ algorithms and overall content viewing but over the years it has become evident that they are not the only ones regulating the content which you consume. The Australian Federal Government passed a new Online Safety Act last […]
Prepare for the future with Google Analytics 4! Now’s The Time! Google Universal Analytics is a thing of the past! Google plans to close their current standard analytics tool on July 1, 2023. So, we all need to move our website analytics over to GA4 or lose our legacy analytics data. Google’s analytics were innovative in their generation of desktop website performance measurement and in discovering the benefits of cookies. Google Analytics 4 has some […]
Welcome to 2018! We’re back up and running, and checking in on your security practices. The Christmas period has been a reminder for us that many of you work off-site from time to time. Unfortunately, logging in to your website outside of your normal office set up can often come at a security risk. We’ve […]
This week you may have heard the hype about Apple releasing its latest editions in the iPhone series. For weeks now, there have been many rumours and leaks regarding Apple’s new flagship phones and on Wednesday, Apple made it all official. It was a big announcement that started off with a new Apple Watch. The Apple […]
We know the struggle of businesses wanting to only show their best. The website is almost done but there’s that one last thing you want to include. In the world of web there will always be something that’s almost-there-but-could-be-better. How do you know when a project is ready? Remember: a website is a living document. […]
We have been made aware of an issue that is currently affecting customers of Melbourne IT, Net Registry and TPP Wholesale. The latest update as of 11:30am Thursday 13th April is that the issue affects all services including hosting and email and that it is being investigated. We have already had some reports from our […]
1.Whendid you last add a “news” article? If your last blog entry or product update is over a month old, chances are your website may look out of date to a prospective client who visits it. Consider connecting your blog to social media like Twitter, Instagram or FaceBook for easy frequent updates. 2.Have you reviewed […]
We’ve helped your business think BIG, now it’s time to think small! A huge shift in the world of internet search is coming and if you’re not prepared, it could affect your business significantly. As of April 21 2015, Google will implement a new search algorithm change that will penalize web sites, within its mobile […]
We are the first .au domain reseller to be officially accredited by AUDA and issued with a reseller number, meaning that SWiM will now appear in the Whois domain results!
The Internet has a help button was the topic of the night at the auIGF recently. Watch the workshop below:
If you have received any letters asking you to renew or purchase any domains, make sure you look out for signs of being scammed. Usually these will come from a generically named company that you would not know of, nor be addressed to a name of an actual person either. Take note of the similarities […]
Ganache Chocolate (Online Store + Mobile Site) We have recently launched a new look website for Ganache Chocolate, a specialty chocolate shop in Melbourne. This website also includes a custom chocolate box selector where customers can fill up boxes with a selection of their favourite hand made chocolates. Ganache also have two Melbourne shops, South […]
Did you know that we are one of only a few accredited Mailchimp experts in Melbourne? We are helping an increasing number of clients transition their database from traditional to digital communications. There’s an added bonus of using an Expert to set up your account – give us a call today!
Last Thursday the Victoria Web Awards were held at The Longroom in Melbourne with Joe as MC for evening. There was some great website awarded this year, check out the winners here and photos here.
Multi Screening & Mobile Sites It’s plain to see that the majority of media consumption is now screen based. The latest Google report cements this stating that a whopping 88% of media interactions are screen based with 36% of our daily media interactions taking place via smartphones. The common phrase of ‘I’ll just google it’ […]
Members of the Australian Web Industry Association have elected SWiM’s Director, Joe Manariti, to be Vice Chairman for a third successive term. Joe hopes to continue advancing the professionalism of our industry. Feel free to contact Joe if you’d like to learn more about AWIA or its Widelines code of practice.
We have become aware that Crazy Domains is under investigation by the industry regulator. We are concerned there will be troubled times ahead and we strongly recommend that anyone currently using Crazy Domains should reconsider their registrar. If you would like help selecting a new registrar please contact us for advice. For further information on […]
Premium domains are coming onto the market. Fairfax is liquidating their online assets, this includes premium domains that have been held by Fairfax group for many years. SWiM has recently helped clients obtain domains such as www.workerscompensation.com.au and www.panelbeater.com.au. Domains like this are category killers that give a huge advantage in terms of general marketing […]
SWiM has recently re-branded PhysioHealth. We have taken this brand evolution and applied it to a new look Website, a Mobile Site, Electronic Direct Mail, Social Media, Signage and Outdoor Event Collateral. The results are fantastic and the feedback PhysioHealth are receiving is amazing! Smiling Physios all around. Check out the work – in particular […]
Does your company have a corporate blog/newsfeed? There are over 2 million blog posts created each day. We know that Google loves new content on websites, your customers love it too. Blogs are no longer a tool for the musicians and fashionistas of the world. Blogs are the perfect way to broadcast your message to […]
Who’s in charge of your domain registration and renewal? You want to make sure that the person who handles the invoices is paying attention. Here is an article from Consumer Affairs Australia. For more information or if you think something isn’t looking quite right get in touch with auDA – auDA is a Federal Government-endorsed […]
Kogan Imposing Tax on Shoppers who use IE7 Online electronics retailer Kogan is no stranger to novel pricing approaches, but this one takes the cake: from now on, anyone who visits the Kogan site using IE7 will be charged an additional 6.8% “IE7 tax” — 0.1% for each month since the browser was released — […]
Is your website optimised for mobile? We hope so, of the world’s 4 billion mobile phones, 1.08 billion are smartphones with a staggering half of all local searches in Australia being conducted via mobile devices. Follow this link and see how your website looks when viewed on a mobile device. Until the end of June we […]
Like most offices in Melbourne, we have a resident kiwi who is pretty awesome. The 100% Pure site promoting New Zealand goes one step further. We haven’t seen a site this interactive for a while, let your fingers do the walking as you scroll your way through the highlights New Zealand has to offer. Next […]