Google is still the undisputed king of search with around two thirds of the current search market but the nature of search is changing. Customers are changing the way they search and are becoming used to the customised search options on sites such as TripAdvisor, Urbanspoon and Amazon. With the increased dominance of smart phones we have seen an increase in customised apps for searching.

Once upon a time one would have turned to Google for holiday destination information or dinner recommendations, but these days sites such  as TripAdvisor and Urbanspoon have build up sites and created mobile apps that are tapping into those markets.

Have sites and their respective apps changed the way you search?