Does anybody actually read chat rooms? The answer is a resounding “yes”. Recently, our client Hooker Cockram received a spike in their Google Analytics Report. The report shows that they have accumulated almost 18,000 visitors in one day. Where did they come from? All of the visitors who visited the Hooker Cockram website that day […]
Answer: When it’s a scam. Seen one of these? That’s what a domain scam looks like. Huh? You see, we own swimcommunications.com.au. Have a look – it’s a sample e-Commerce store. The above notice is imitating a renewal for that domain. But it’s actually selling me a new .com version and sweetening an inflated price […]
SWiM have come across some handy online tools, and we’d like to share them! We often have times when our clients need to send us files that are too big for an email attachment. Other times, our clients struggle to find out which browser version they are using. It is all made easy now (for […]
The answer may be that you canceled them. In fact, Sensis is offering us the opportunity to do exactly that. What ever the reason: saving trees, not wanting to store them, because you use the web or because now that you have a flat screen monitor you don’t need phone books to sit the old […]
Online shopping have been around for a while now, and some online stores even out-do retail stores. Now there is a new trend amongst online shoppers – shopping on the mobile. A recent survey shows that 47% of users are now accessing the internet on their mobiles. The percentage of people following brands on social […]
We often advise our clients to provide quality, relevant and in depth content about their products or services. We also stress the importance of not having duplicate content, or copying content from competitor’s website. SWiM acknowledges the fact that Google doesn’t like content being copied over and over. Google likes original and relevant content because […]
According to the founder of the web protocol, Vint Cerf, the world is now running a shortage of IP addresses. The web protocol begun as an experiment in 1977, with a total of 4.3 billion IP addresses. Due to the enormous growth of web and overall Internet usage, the number of IP addresses is expected […]
The SWiM Christmas Elves are back! Due to popular demand, the video that was seen on our website over the holidays can now be watched here… Enjoy!!
The auDA Foundation manages the .au space for online web, and SWiM is a member. AuDA annually distributes grants of up to $10,000 to not for profit organisations for online projects that meet it’s criteria. In 2009 SWiM assisted one of it’s clients to obtain a grant. You can view the success here: www.regional.fambiz.org.au The […]
Recently I have read an article about the dark side of social media. The article talks about a woman’s email account being hacked by an unknown person, who threatened and eventually posted nude photos of her using her Facebook account. The nude photos inevitably were seen by her many friends, colleagues and families via Facebook. […]
Often people send out email campaigns and not realise that their newsletters can get trapped in the recipient’s junk folder. There is something called “spam filter”, which aid email clients (Outlook, Entourage, Mail etc.) to block out harmful and unwanted junk mail. You can see it as another level of security for email users. There […]
Video have always been a powerful and efficient tool of visual communication. Television advertisements have been around for a long time, but now video broadcasting have been taken online via the popular social networking tool YouTube. Why do video work so well? In the marketing perspective, video is able to deliver a direct and clear […]
The team at SWiM celebrated Christmas last Thursday with a barbie, beers & bowls at the Murrumbeena Park Lawn Bowls Club. Have a happy xmas everyone!
The entire SWiM team were treated to awesome surprise kayaking experience on the 23rd of September.
Second TVC created for Opera in the Market, which is 30 seconds long. Event organised by St Vincent’s Hospital Foundation.
In 1492, Christopher Columbus sailed the ocean blue, didn’t fall off the edge of the earth and returned with enough prospects to do it again another three times. The project was funded by a combination of public and private funds. Whatever may have been its goals, there is little doubt that it earned a “commercial […]
Large Internet companies spend millions on consultants and technology trying to get their sites to rank among the highest results on Google. Everyone else has to rely on the poor man’s search-engine optimization: the link exchange. The thinking behind link exchanging is that Google will record links as a vote of confidence for sites. If […]
A new feature among big etailers provides yet another way for their customers to shop online, and the trend is catching on: shopping by smartphone. It’s a growth market, and a potentially lucrative one. Take Amazon.com (NASDAQ: AMZN), for instance. “In the last twelve months, customers around the world have ordered more than $1 billion […]
Businesses are being targeted by increasingly sophisticated cyber attacks and they cannot defend themselves by using simple anti-virus software then forgetting about the problem, an online security expert at McAfee warns. McAfee vice president of threat intelligence Dmitri Alperovitch says businesses can no longer afford to ignore cyber threats. He says criminal activity online is […]
Microsoft today released a lean, muscular new Internet Explorer crafted to spotlight slick websites and beat back competition from Firefox and Google in the web browser arena. “The browser is the stage and the websites are the stars of the show,” corporate vice president of Internet Explorer Dean Hachamovitch told AFP. “Microsoft has over a […]
IN today’s business environment a strong online brand presence isn’t a ‘nice to have’, it’s a must have. If your new and potential customers can’t find you on the web, it’s almost certain you’re losing business. If you’re just starting out developing an online presence the very first thing you need is a website. It […]
Google this week released its Instant Search feature, which displays live search results as soon as you begin typing. By providing results before a query is complete and removing the need to hit the “enter” key, Google claims users will save two to five seconds per search. Are we too impatient to wait a matter […]
Client: St Vincent’s Hospital Foundation This brief required SWiM to produce a 30 second TVC to promote ticket sales for